Here’s Why Every Business Needs Social Media Marketing
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is no secret that new marketing avenues have now been formed courtesy of social media. With social media by your side, you can have any information traverse the world in a jiffy. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Continue reading to learn a tad more as to why social media is a must-have in business.
One of the benefits of social media is increasing brand awareness. There is need to capitalize on all opportunities that maximize visibility. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the flip side, a client that turns a blind eye to your product could have a change of heart after reading about it on numerous networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This is a perfect illustration of the power social media has when it comes to customer loyalty. In addition to that, another report by Convince and Convert shows that a whole 54% of US citizens are more attached to products that they follow on social media.
A good way to ensure that your messages are never seen in bad light is leveraging on social media. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This is such as big advantage considering that you get the audience’s attention as they will never perceive the post as one with a marketing intent. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.
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